Shafna

Shafna is a mom and entrepreneur balancing family life with running her own business. With an educational background in Applied Economics and Business Management (BSc.) and Applied Statistics (MSc. & MPhil.), and experience as a former lecturer, she brings a research-minded, no-fluff approach to parenting, family health, and household finances. She started Pickyaura to share honest, tested advice for busy parents who want straightforward answers.